How to build your client base

Speak up!

Make sure you tell people what you do and ask your friends, family, church members, sporting mates, in fact anybody you meet if they know anyone who is seeking aged care at home or disability support.

Ask around

Aside from potential clients connecting with you through Mable, the number one area you will receive referrals is from your existing or former clients. Ask them if they know anyone else who needs care or support and to refer them to you.

Seek testimonials

Ask your clients if they would mind providing you or your business with a testimonial – these can be shown to potential clients and published on your Mable profile.

Visit your local health and community service organisations – they would love to know that you are available, and that it is easy to contact you via the Mable website.

Here are some ideas for places to visit – you’ll find many of the addresses and phone numbers in your local council’s seniors services guide

  • Public and Private hospitals – ask for the discharge nurse, social workers or aged care team
  • Nursing homes
  • Hospices
  • Rehabilitation centres
  • Day centres for seniors
  • Senior citizens centers
  • Retirement Villages
  • Carelink and Carer Respite Centres
  • Churches
  • Meals on Wheels
  • Health professionals such as GPs, physiotherapists, optometrists, pharmacists
  • District nursing services
  • Multicultural groups
  • RSL Clubs
  • Carer support groups – such as those run by Alzheimer’s Australia
  • Financial and legal service providers
  • Service clubs: Rotary, Lions, Probus etc.

Don’t forget to leave your business card, and ask if you can leave any other collateral in their office to promote your business. Be sure to thank them for any referrals they send your way.

Get social…

When marketing your business, social media can be a great place to start. Let all your Facebook friends know that you are an independent support worker by updating your work section on your profile to: ‘Independent Support Worker on Mable’.

Thumbs up!

The bigger our community, the more effectively the Mable platform can serve everyone. Ensure that you give our Facebook page a ‘Like.’ Remember, spreading awareness about you, your business and the Mable platform will help attract new clients offering more choice and better matches.

Join the online worker community on Facebook

Join Mable’s Facebook Group (for approved support workers only). Network with other motivated support workers – it’s a great place to share information, ask questions and find opportunities to ‘buddy’ up with other independent workers to ensure there is someone to cover you when you can’t attend a scheduled service.

Get professional

If you’d like to go the extra mile, you can create a Facebook page with information about your services and your business and invite your friends to ‘Like’ it. Click here for a guide on how to create a Facebook page to promote your business.

If you’d like to include the Mable logo on your corporate Facebook Page, we ask that you use the following logo, click here for support worker’s logo. Remember, if a potential client contacts you via social media, make sure you introduce them to the Mable platform to access the Mable platform safeguards & services and to ensure you are covered by the insurances that’s arranged on your behalf when you’re engaged via the Mable platform.

Other ideas to attract more clients

  • Exceed your clients’ expectations and ask them to provide feedback on your profile.
  • Build a richer Mable profile about you and your business – make sure to include your interests!
  • Build your credentials by undertaking additional training and courses. Many courses can be taken online including via our learning hub. Consider undertaking a Certificate 3 or 4 in aged care or disability services or gaining micro-credentials. We’ve partnered with Registered Training Organisations and TAFE’s to enable access to some subsidised accredited learning. Learn more here.
  • Expand the suburbs or areas you work in or expand the services you offer.

 Top tip!

Remember – happy clients are more inclined to refer people to you. Part of a great support experience is building a social connection with your clients and bringing joy to their day.