As someone who has taken the first steps towards being an independent support worker on the Mable platform, you’ve become somewhat familiar with what needs to be included in your profile. Now, while it can be tempting to only write a little about yourself until you really get going, there is a good reason why ‘less is not more’. For starters, potential clients are trying to make a decision on who to reach out to for support and they need to base their decision on a wide range of criteria. Not only are they looking for someone to provide particular services, but they’re looking for ‘the whole package’, a person who suits them, not just a service provider.
To give yourself the best chance of success, it’s important to invest a little time in completing your support worker profile. Then, moving forward, it’s also important to revisit it on a regular basis to make sure all your information is up-to-date. Let’s take a closer look at your profile.
Prime real estate – your opportunity to market yourself
When potential clients are trying to find a support worker they like, they browse the profiles. Some glance over them for the most pertinent information while others read them in great detail. Your profile is your prime opportunity to market yourself, so you want it to be as appealing as possible to your ideal client type. Optimise your own personal slice of real estate on the Mable platform so that it works for you.
Why write a detailed profile? For starters, you could have no one contact you because there’s not enough information. Alternatively, you could have too many unsuitable clients contact you because the information is not clear enough. Save time and confusion for all with a well-thought-out, well-written profile.
Check all the appropriate boxes for best search results
When you fill out your profile, you’ll see there are lots of boxes to check. When a client narrows their search criteria to find support workers with specific interests, qualifications, availability, cultural backgrounds or other details, those boxes instantly help to refine the search results.
Why are refined search results so important? If your profile is more general and less specific, other support workers who have ticked their boxes will show up more prominently in search results and you may miss out on potential clients.
Take the time to fully complete your profile
All sections have to be completed, references supplied, qualifications and other credentials uploaded, and a Police Check provided. You also need a photo, a bio, a list of your availability and services, and your geographical location.
Why complete my profile? In order to become an independent support worker on the Mable platform, your profile has to be approved by Mable or it won’t be made visible to clients.
Give some thought to how you present yourself
While information is king, personality is also important when it comes to your Mable profile. This is a ‘people business’ and, if faced with four different workers who offer the same services, for a client, the choice will come down to which person they feel a better fit with. You want your profile to reflect who you are as a person, as well as the professional that you are.
How do I infuse my profile with my personality? Start with a good, clear photo of yourself, smiling and professionally dressed. Use your About section to outline your personality, your interests, why you chose support work, what languages you speak, whether you have pets and so on.
Be clear on your rates and availability
Rates and availability are two big determining factors when clients are looking for a support worker. If you’re not sure how much to charge, have a look around at others who offer similar to what you do. You are welcome to give the Mable support team a call on 1300 73 65 73. Your availability may change around your lifestyle and family such as during school holidays or if you suddenly can’t work the same hours for a little while.
Can I change these details myself when I need to? Absolutely! Your profile is a dynamic portal of information about you that you control. You can make changes as and when you wish, and we recommend logging in to your profile at least once a month to ensure everything is up-to-date.
Think of your Mable profile like a shopfront
If you were standing outside a shoe store, what would tempt you in? That list would include informative, clear sizing and pricing, appealing displays, reasonable price points, products that suit your needs, a welcoming doorway, smiling staff, an easy to navigate shop, suitable trading hours and helpful instore signage.
Present your ‘shop’ with care, consideration and clarity. That way, when a potential client contacts you, most of the ‘shopping around’ has already been done, and they may be ready to arrange a meeting.