Glenelg running club, Run For Your Life, wanted to celebrate its 10th anniversary with a new look.
Whilst very attached to the old logo, business owner Paul Harby felt it was time to develop an image which represented the heart of the running club.
The themes and values I tried to represent with the new design were: fun and variety – by use of colour and size of the elements, health – represented by the heart shape made by the runner’s head and left arm, and challenge, as expressed by the runner in full stride.
